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Category:Publish date:02/06/11 @108Editor:
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Introducing The Baby Peas!The animated characters known as the Baby Peas were created by will.i.am to immortalize the real Black Eyed Peas so they could live and entertain fans on multiple screens. The Baby Peasare a fusion of the “Little Rascals” mixed with the “Peanuts Gang”, with the edge of “Family Guy” and “The Simpsons.” Then add some Black Eyed Peas music vibe with the classical approach of the W.B’s Looney Toons and that’s the Baby Peas! Animated but also grown up, the Baby Peas are modeled to convey some of the real life traits and adventures of will.i.am, Fergie,Taboo, and Apl.De.Ap. In November 2010, the Baby Peas made their first public appearance alongside the real Black Eyed Peas in the music video “The Time (dirty bit)" that placed the Baby Peas into the live action world. The characters then became part of the world’s first 360 degree mobile music video app, BEP360. Created by will.i.apps and available in the Apple iTunes store, BEP360 allows fans to take photos that embed favorite Baby Peas characters within the image, and then share with friends via Facebook and Twitter. For such a young group, the Baby Peas found themselves in the limelight once again, with will.i.am giving them the starring role in two television commercial spots he created and directed for Salesforce.com’s Chatter.com. In these two commercial spots, the Baby Peas join Chatty, an animated cloud and collaborative muse who helps the Baby Peas to accomplish impossible things as a team. Key members of the team who collaborated to bring the Baby Peas to life at Dipdive, Inc., will.i.am’s digital creative agency, include Creator will.i.am, Executive Creative Director Pasha Shapiro, Creative Directors Ernst Weber and Huan Ngheim, Executive Producer and Academy Award® nominee Julia Pistor ( “Lemony Snicket’s”, “Jimmy Neutron”, “Rugrats”) and the animation artistry of Dale Carman. The Baby Peas are on a roll, so be on the lookout for these wacky animated adventurers in new and interesting places - coming soon at http://thebabypeas.com! |
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