Category:

Publish date:

01/28/11 @059

Editor:

BEPnews

Comments:

385

IT’S THE BEST ONE YET! SPORTS ILLUSTRATED AND THE BLACK EYED PEAS PARTNER TO BRING THE PHUNK TO THE FRIDAY NIGHT B4 XLV IN DALLAS

FEATURED SETS BY SUPERSTAR DJ’s will.i.am & DAVID GUETTA, SPORTS ILLUSTRATED SWIMSUIT MODELS, & SPECIAL GUESTS AT THIS CONVERGENCE OF SPORTS, MUSIC AND CELEBRITY

January 27, 2011– (New York, NY) – Sports Illustrated, renowned for hosting must-attend events has partnered with The Black Eyed Peas to create an unprecedented convergence of music, fashion, beauty and sports! The star-studded event: “Sports Illustrated Presents: The Official Black Eyed Peas Friday NightB4 XLV Party” takes place Friday, February 4^th at Tower Building in Fair Park in Dallas, TX.   

Along with a highly-anticipated performance from the six-time Grammy award-winning recording artists, featured sets from Superstar DJs will.i.am and David Guetta and “special guests” provide the party with an eclectic mix of beats. The temperature will reach a fever pitch with appearances from stunning Sports Illustrated Swimsuit models Christine Teigen, Anne V., Julie Henderson and Genevieve Morton.

“As an NFL owner and a football fan, I cannot be more excited to join forces with Sports Illustrated for the hottest party of the season,” says Fergie.  “It will be the kick-off to an amazing weekend in Dallas, and we can’t wait to get it started.”

The “invite-only” event is a GRASSROOTS, Capital A Entertainment, Dipdive NightB4 Production that runs from 9:00 p.m. to 3:00 a.m. and is sponsored by Bacardi, Nivea for Men, BlackBerry and Under Armour.  Attendees must be 21 or older to enter.

“The Black Eyed Peas, swimsuit models, David Guetta, athletes, stars…sounds like a Sports Illustrated party so we said, ‘Let’s get it started,’” said Mark Ford, President of the Time Inc. Sports Group. “It’s an honor to have the defining band of this generation collaborate with us to produce an amazing event just two days before their halftime show!”